THIS SUMMER HAS BEEN A SIGNIFICANT ONE FOR JO MALONE LONDON, WITH POPPY DELEVIGNE BECOMING THE FACE OF THE BRAND, A RATHER SPECIAL FRAGRANCE LAUNCH AND, OF COURSE, CHRISTMAS IN JULY. HIS & HERS HAS TRIED NOT TO MISS A MOMENT OF IT.
Earlier this summer, the His & Hers team were amongst the first to be told that Poppy Delevigne would be the first Jo Malone London girl. With her serious style credentials, it was felt that the model, designer and fashion ambassador was the quintessential Jo Malone London girl.
“I’ve been wearing Red Roses since I was 22. The first thing that drew me to my husband James was his scent, and when I asked him what it was, he said, Amber & Lavender. My home is overflowing with Jo Malone London candles and I scented my wedding with Orange Blossom, which still gives me butterflies. Jo Malone London is woven into the fabric of my life and I couldn’t be happier to be working with a brand I love so much,” says Jo Malone London Girl, Poppy Delevingne.
To begin with Poppy will curate and host a series of special events – both grand and cosy – and will actively share the brand with her friends.
“Poppy is such a dedicated, vivacious character, with huge international appeal. As a long time Jo Malone London devotee, and true English rose, this feels like an incredibly natural appointment. Poppy’s personality is infectious, she is a joy to be around and brings a sense of celebration to everything she does,” says Global General Manager, Jean-Guillaume Trottier.
Following Poppy’s announcement, we received an invitation to witness the unveiling of Jo Malone London’s new scent, Mimosa & Cardamom, at the brand’s London townhouse. To reflect the fragrance’s ‘new bohemia’ theme, the townhouse had been given a Moroccan style makeover. It was a very stylish launch event, attracting a host of leading beauty journalists and editors. However, it’s a fragrance so good that it really doesn’t require any showmanship. We weren’t sure what to expect from a scent which we were told featured mists of honeyed, golden mimosa, spicy freshly crushed cardamom, creamy tonka and smooth sandalwood woven under powdery heliotrope and Damask roses picked at dawn.
It sounded initially like an exotic fragrance for occasional wear. However, it really was love at first scent. Mimosa & Cardamom is a testament to the skills of Master Perfumer Marie Salamagne (who also created: Incense & Cedrat, Silk Blossom and Tuberose Angelica). This fragrance (which is available from September 2015) is soft, subtle, layered and ever so easy to wear. It’s also a scent which you really couldn’t confuse with any other fragrance, and one which will linger in your memory. It’s not just His & Hers Magazine’s fragrance of the summer, it’s one of our all time favourite scents, right up there with Jo Malone London’s iconic Pomegranate Noir and Lime Basil & Mandarin. If you only try one new scent this season we really would recommend making it this one.
After the excitement of the announcement of Poppy Delevigne’s new role and Mimosa & Cardamom’s lavish launch, we just couldn’t resist paying one more summer visit to Jo Malone London’s townhouse for ‘Christmas in July’, the brand’s Christmas press day. Opulent, elegant and with a 1950s theme, the press day provided the inspiration for our ultimate Christmas wish-list. You’ll have to wait for the next issue to read all about this one, but in the meantime, we really would recommend taking the time to discover Mimosa & Cardamom, a fragrance for life, not just for Christmas!
MIMOSA & CARDAMOM COLOGNE 30ml £42, COLOGNE 100ml £85, BODY & HAND WASH 250ml £28, BODY CRÈME 175ml £50 HOME CANDLE 200g £42
Related feature: Jo Malone London’s Summer Essentials.
[…] features: This is why Jo Malone London nailed the fragrance of the season in summer 2015 and kept hitting the headlines with their spokesperson Poppy Delevigne. We can’t wait to see […]