It’s no secret that social media has grown massively over the past few years. It is estimated that, around the world, there are 2.62 billion users. This kind of platform can be used for many different reasons, whether its helping brands develop their online presence, or individuals making a brand out of themselves.
Because individuals have the opportunity to turn themselves into a brand, companies have taken advantage of this and created relationships between those who have a large social following. This kind of advertising can have a huge effect on an audience and from a marketing perspective, can help sell a product or service. From this, influencer marketing was born.
All forms of social media can be used for effective advertising and at one point Facebook was a firm favourite. However, as Instagram grew so did the marketing opportunities.
In this article, we take a look at some athletic influencers on Instagram that you should be following and analyse their accounts.
TheBodyCoach: Joe Wicks
With 2.5M followers and counting, Joe has been helping the average person transform their body as well as their mind for years. With eight healthy eating cookbooks to his name, Joe usually posts body transformation pics of his clients and of course healthy food!
Fresh cooking/ingredient companies pair really well with influencers in this niche, and Joe can be found sharing recipes created by the likes of Gousto and hello fresh. Aside from this, with his own hard-earned success, he’s been able to launch his own supplement range that has had rave reviews!
TheBodyCoach Account Analysis January 2019*:
- 2.5 Million Followers
- 9,000+ Posts
- 25,642 Average Likes
- 1.07% Engagement Rate
Mageesy: Chris Magee
Chris Magee can only be described as an almost full- time Ninja and is one of the most popular influencers in the UK. With just 31,000 followers, the Irish fitness guru was formerly a personal trainer and now is an international yoga teacher – allowing his audience to practice with him online and ensure that they’re in the best mindset possible.
Although he doesn’t work with brands as regularly as other influencers on our list, he is known for doing charitable work. On International Yoga Day, he assisted the Yoga For Refugees event and shared his expertise with those in need.
Mageesy Account Analysis January 2019*:
- 31.3K Followers
- 400 Posts
- 376 Average Likes
- 1.29% Engagement Rate
Progressive_Calisthenics: Kenneth Gallarzo
Motivation is one of the most important factors when exercising and Ken gives this in bucket loads. Many of his uploads are videos, so you genuinely do feel a sense of unity and involvement when you’re browsing his page. You’ll even become familiar with a lot of the people he trains with!
With 411,000 followers, this fitness fanatic posts videos and pictures from all over the globe — including Dubai — so you’ll never fail to feel inspired.
Progressive_Calisthenics Account Analysis January 2019:
- 411K Followers
- 950+ Posts
- 2,259 Average Likes
- 0.56% Engagement Rate
Adrenaline is what Clem considers the best ingredient for achievement. With just over 7,000 followers, Clem is definitely leaving a good impression on the athletic community. A lot of his posts are made with his friends, which makes anyone looking for inspiration feel part of his club.
Recently, he joined forces with health club Core Collective to release the 30/60-day Focus Pack which is a programme that works around your lifestyle. This means that you only pay for what you need and gain access to consultation, so you know you’re working in the right direction!
Coach_Clem Account Analysis January 2019*:
- 7K Followers
- 400 Posts
- 214 Average Likes
- 3.22% Engagement Rate
AB_Bowen/AB_BownFitness: Alex Bowen
Alex Bowen is most often recognised as a result of being the runner up in Love Island 2017 and marrying his now wife Olivia Buckland. Since the show ended, Alex has been able to rack up a following of 1.4 million followers on Instagram alone.
Alex posts a mixture of fashion and fitness content on his main account, evening posting collaborations with men’s shirts retailer QUIZMAN. However, he does have a second account that is entirely dedicated to workout videos and gym pictures – which has gained a respectable following of almost 50,000 people
AB_Bowen Account Analysis January 2019*:
- 1.4 Million Followers
- 2,000+ Posts
- 514 Average Daily Followers
- Around 40 Posts Per Month
*Influencer analysis data depended on business/personal account settings.
We’re very proud to bring you this feature in association with Quizman. You may also enjoy: Five things that will (probably) make you feel happier.