Back in 2017, His & Hers wrote about why beauty journalists and beauty shoppers alike couldn’t get enough of Rihanna’s new brand, Fenty Beauty. Today, having shaken up the world of cosmetics by offering customers 40 foundation shades “so that women everywhere would be included,” Rihanna is about to launch her new skincare range.
As a teen, Rihanna says that she was overwhelmed by all of the skincare options out there and even tried a product that discolored her skin, which scared her from trying anything else for a long time.
Ultimately, after years of global experiences and exposure to so many skincare solutions, she dreamed of creating a skincare line that was clean, simple, effective, and most importantly, for all.
“Fenty Skin is everything I wish I had back then,” she says. “I wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone.”
Fenty Skin is launching with three multitasking products that are easy to use and value-packed with skincare benefits. Known together as the Fenty Skin Start’rs, these 3 products comprise Rihanna’s real-life routine for getting healthy, glowing skin in just a few simple steps.
It’s all designed to complement Fenty Beauty makeup and has been tested on all skin types and tones to work seamlessly. Inspired by her global lifestyle, Rihanna brings together ingredients from around the world and pairs them with skin-care powerhouses, such as hyaluronic acid and niacinamide—for clinically proven results.
She’s prioritised skin-friendly formulas that are oil-free, vegan and gluten free, with care for the coral reefs in mind, made with earth-conscious and recyclable materials where possible. Plus, she’s elevated the entire experience with supple, unique textures and warm, delicious scents inspired by the ingredients in each product.
FENTY SKIN START’RS
RIHANNA’S WAY: YOUR BEST SKIN IN 3 SIMPLE STEPS
STEP 1: JUST WASH YOUR FACE WITH
TOTAL CLEANS’R REMOVE-IT-ALL CLEANSER (£20)
HYPER CLEAN, SOFT SKIN WITHOUT STRIPPING OR DRYING.
DAILY CLEANSER & MAKEUP REMOVER IN ONE.
STEP 2: SMOOTH THE WAY TO PORE PERFECTION WITH
FAT WATER PORE-REFINING TONER SERUM (£25)
INSTANTLY REFINES THE LOOK OF PORES. REDUCES THE LOOK OF DARK SPOTS.
EVENS SKIN TONE AND FIGHTS SHINE WITHOUT STRIPPING SKIN.
STEP 3: SAVE FACE WITH INVISIBLE SUN PROTECTION WITH
HYDRA VIZOR INVISIBLE MOISTURIZER BROAD SPECTRUM SPF 30 SUNSCREEN (£30; refill £25)
LIGHT-AS-AIR HYDRATION, INVISIBLE SUN PROTECTION.
DEFENDS & BRIGHTENS SKIN WHILE REDUCING THE LOOK OF PORES.
The brand is launching exclusively on the website: FENTYSKIN.COM on 31st July.