Social media is a must for all small businesses, both for networking and as a cheap and easy way to market and advertise your business. With technology moving at such a fast pace, you may feel you can’t keep on top of running multiple social media accounts as well as your business, but the visibility that comes from interacting with customers, clients and other businesses makes it worth the effort. Easy to access via your phone or through Lenovo laptops for small business owner, here are the five social media sites that can take your small business to the next level.
Twitter is a fantastic way to interact with potential clients. Home of the hashtag, it is easy to find accounts like your own using the platform’s search facility. Another advantage of Twitter is its character limit for tweets (280) meaning you don’t have to dedicate much time to create a regular presence. Make sure to ask questions, utilise the hashtag feature, and engage with other users to get the most out of the app.
Popular with millennials, Gen X, and ‘baby boomers,’ Facebook is a straightforward site to get to grips with. Create a page for your business, be sure to add your contact details, and you are up and running. Connect by posting in relevant Facebook groups and consider using targeted Facebook ads – they are an affordable way to spread the word about what you can offer.
If your product is visually appealing, Instagram might be the platform for you. The photo-centric app is the place for those with a creative streak to upload their pictures to a ‘grid’ – an online photo album. Look at examples of other grids to get ideas of how to make your page aesthetically pleasing and use hashtags in your comments to draw more people to your page.
TikTok
TikTok started out as a fun app for teens to make videos but has quickly grown to be a powerful tool for businesses. Humour is king on TikTok, so find entertaining but relevant ways to reach your audience. Still mainly used by 40s and under, this is the perfect app for you to use to promote your business if you have a younger target audience.
LinkedIn is less about connecting with clients and more about reaching out to other businesses in the same field. Create a profile to showcase your business as well as advertise for staff, network, and develop your skills.
Each of these platforms has their own niche, so it is up to you to decide which are best suited to you. Don’t feel you need to sign up to them all at once or be overwhelmed by the differences between the sites and remember, you can share the same post over multiple platforms, so you don’t need to produce new content for each. Have fun as you interact and grow your business at the same time by using social media.
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