DAVID BECKHAM HAS JUST UNVEILED HOUSE 99, HIS FIRST GLOBAL GROOMING BRAND, AND IT’S ALREADY BEING TOUTED AS A LABEL THAT WILL CHANGE THE RULES OF THE GROOMING GAME.
HOUSE 99 is a complete collection of 21 innovative products to conquer every style ambition and naturally His & Hers was intrigued to find out more about the range and the inspiration behind it.
It turns out that the highly anticipated launch was created by David Beckham in partnership with L’Oréal Luxe (the brand behind many of His & Hers’ skincare and fragrance favourites) to provide all the tools men need to experiment with their look.
HOUSE 99 takes a holistic approach to grooming, merging British barbershop culture and style with hair, skin, beard and tattoo creativity to build a home for every man’s next look. This new grooming brand will launch in the UK, exclusively at Harvey Nichols, on February 1st 2018, and will roll out to other British retailers, and in 19 countries, from March 1st 2018.
As one of the world’s most famous style icons, David Beckham continues to challenge the notion of what it means to be ‘masculine’. By frequently experimenting and reinventing his own image, the London-born footballer historically made caring about your style and changing your look acceptable amongst men. He inspired a generation and redefined ‘male culture’ not just in the UK but across the world. Driven by this desire to revolutionise society’s take on grooming as part of modern masculinity, HOUSE 99 was built with the ambition to offer exceptional innovative formulas to men who are not afraid to explore their own unique style and express their identity.
“I‘m so excited to finally share House 99 with everyone around the world! For me, grooming is not only about how you look, but how you feel. It‘s about being comfortable, trying new things and shaping your next look. I created House 99 to give people the inspiration as well as the right products to experiment and feel completely at home doing so. House 99 is here to support men, to give them the tools they need to create whatever look they are going for. Welcome to the house.“ David Beckham, Founder of HOUSE 99.
For more information, follow the brand on Instagram: @house99