WITH A SERIES OF FIRSTS FOR LIVERPOOL, THE £4.5 MILLION HIGHLY ANTICIPATED TRANSFORMATION OF JOHN LEWIS LIVERPOOL’S FASHION AND BEAUTY DEPARTMENTS IS NOW COMPLETE. EXCITING NEW DESIGNERS, BRANDS AND COLLECTIONS INCLUDE CHARLOTTE TILBURY, CLARINS BEAUTY BAR, LOVED & FOUND LIFESTYLE CONCEPT, DENIM WARDROBE BY TRILOGY AND THE LARGEST MULBERRY CONCESSION FOR JOHN LEWIS.
Liverpool shopping just got a lot more exciting!
Chris Earnshaw, head of branch at John Lewis Liverpool said: “The refurbishment of the fashion & beauty departments, as well as the addition of Joe & The Juice, has highlighted John Lewis Liverpool as the shopping destination in the city. Shoppers can now experience new brands and many firsts for the city, brought together and showcased in an exciting new way for John Lewis. We’re looking forward to seeing how our customers respond to the newly refurbished floor.”
LOVED & FOUND
The new floor sees John Lewis Liverpool roll out a new lifestyle and fashion concept called Loved & Found. The concept presents an edited selection of existing and new brands across womenswear, beauty, homewares and technology, providing a unique interpretation of the latest trends and lifestyle directions for customers.
New brands introduced as part of loved&found at Liverpool include BZR by Bruuns Bazaar, Numph, Waven, Supertrash, Des Petits Hauts and Urban Code, these sit alongside accessories from brands such as Herschel bags, Skinny Dip and Dogeared jewellery. Technology accessories from Mighty Purse, Sonix phone cases, Happy Plugs and selected artwork from various artists is on offer.
The new womenswear department also houses Denim Wardrobe by Trilogy, London’s premium denim specialists. Trilogy have carefully curated an exclusive edit of denim brands including J-Brand, AG, DL 1961 and Paige along with contemporary wardrobe building staples from American Vintage, Rails, Helene Berman and Velvet by Graham & Spencer for John Lewis. Partners in store have been specially trained by Trilogy denim experts, who offered us wonderful specialist advice and assisted us on finding the most perfect pair of jeans.
James Leslie and Lesley Torson, founders of Trilogy said:
“We’re very excited to be a part of John Lewis Liverpool’s refurbishment and to be taking our denim expertise up north. We pride ourselves on having an unparalleled edit of premium denim and contemporary lifestyle brands.”
Charlotte Tilbury has been a highly anticipated new addition to John Lewis Liverpool’s beauty department, and it hasn’t disappointed. It’s a first for Liverpool and for John Lewis department stores, following the successful launch on johnlewis.com.
Customers can experience a fantastic 15 minute, quick trick mini makeover or any other treatment from Charlotte Tilbury’s ‘Menu of Services’ (pictured below) designed with modern women’s hectic lifestyle in mind.
Clarins BeautyBAR, following its successful launch in John Lewis Oxford Street, offers time-maximising, indulgent beauty treatments to supercharge and refresh skin for customers with 30 minute treatments for £25.
Debbie Lewis, Managing Director, Clarins said:
“In the fast-paced world of today, we know that it’s harder for our customers to take time out of their day to enjoy the luxury of a spa treatment. We’re therefore thrilled to be able to offer our BeautyBAR services to the people of Liverpool. It’s exciting for us to be taking the BeautyBAR outside of London and into John Lewis Liverpool and we can’t wait to see the reception.”
The luxury handbag department has also been expanded, and now contains Mulberry’s largest concession within a John Lewis department store. For the footwear fanatics, a unique shoe boutique has also been developed which provides shoppers with a relaxing environment to select their perfect pair of shoes.
Joe & The Juice, which specialises in freshly squeezed juice, smoothies, sandwiches and coffee has also been added to the fashion & beauty floor, the perfect opportunity to take a break and refuel whilst shopping.
Related feature: John Lewis Liverpool helps shoppers to relax.