Leading brands sign up for Liverpool’s first national beauty show

Comments (0) Beauty, Lifestyle

Alex and Jody

One of the UK’s up-and-coming new beauty shows has been inundated with requests by some of the biggest and most popular beauty brands wanting to exhibit at the National Beauty Show.

Salon owners, beauticians, nail technicians and beauty fans from across the UK will see some of the biggest names in beauty, wellness and aesthetics descending on the city. The event is open both to the beauty trade and the public, with beauticians, aesthetics practitioners, beauty fans and influencers all coming together to celebrate the best of beauty.   

Salons Direct, Acre Pharmacy, Elite Aesthetics, Jalupro, Lex Cosmetics, Mollie Elise, Pro Italia, DOJO, Promoitalia, Royal Scrubs, Cliquesy, UTH Dermal Filler, CPD Professionals, Socialista, Sci U, Under The Palm Aesthetics, Daith Clinic, Amory, Optara, Muscle Flow and Feebea Make Up are just a handful of the beauty brands that will be exhibiting at the National Beauty Show in Liverpool on 4th and 5th November.

The event will be staged at the purpose-built Exhibition Centre on Liverpool’s iconic waterfront, which recently hosted the Eurovision Song Contest.   

Expect to see live demonstrations on beauty and aesthetics trends, new techniques, product launches, masterclasses and podcasts from the best in the business. 

The National Beauty Show was conceived by two beauty entrepreneurs from Liverpool: Jody Riley, a former beautician turned beauty tech entrepreneur and the face of beauty booking app PamperBook/ Cliquesy and Alex Alexander, owner of Lex Cosmetics, one of the UK’s leading cosmetic nurses whose clients include celebrities, the rich and famous. The pair – who have previously run events together – teamed up last year when they launched the National Beauty Awards 2022 in the city (which became a huge sell-out success). the National Beauty Awards 2023 will take place in October at the Titanic Hotel.

Commenting on the forthcoming event, Jody Riley ,co-founder, said: “The response we have had from across the beauty and cosmetics industry… has been truly amazing. There is a huge amount of excitement for the city with Liverpool showcasing itself to the world with Eurovision and being rated as one of the top tourist destinations in the UK. 

“Many people within the beauty industry are also excited that this event is being held outside of London as it’s considerably cheaper to exhibit at our show in Liverpool than London, because of the associated costs of attending, exhibiting, transport, parking and hotel costs. We have also priced our tickets competitively for the public at £11 making it an affordable event in the current climate.”

Visitors to the event can expect to see celebrity guests, informative talks, masterclass sessions from the UK’s top beauty and aesthetics educators, practitioners and influencers. Beauty business owners will also be able to pick up tips and tricks on how to grow their beauty business from Socialista Media influencer Anna Khanna, hair and beauty business growth coach Alysha Bradley and professional make-up artist and educator Aimee Elizabeth to mention just a few. 

Jody Riley added: We are a city that has been dubbed ‘the beauty capital of the UK’ and Liverpool is widely recognised as having the best prospects for a career in beauty. We can’t wait to welcome these brands who will be exhibiting at the show. Beauty professionals, salon and clinic owners who work across the beauty and aesthetics industry will get to see the latest products, treatments and techniques delivered by popular world-renowned brands. Beauty fans will get tips and beauty hacks from leading influencers and discounted products and offers unique to the National Beauty Show.” 

Over 200 beauty trade suppliers and brands will arrive in the city to showcase their products, the latest treatments and top beauty brands. The National Beauty Show is expected to attract an audience of over 10,000 beauty fans from all over the UK to attend the two-day event in the beauty capital of the UK.

Alex Alexander, co-founder of The National Beauty Show, is one of the UK’s leading cosmetic nurses to celebrities, influencers, the rich and famous. She also teaches cosmetic treatments and services from her Lex Cosmetics Clinic Training Academy both locally and nationally and is at the forefront of the latest beauty and cosmetic trends. 

She said: “When we decided to create the National Beauty Show we wanted to produce an event outside of London and bring together like-minded people, an event which appealed to everyone in the beauty and cosmetics industry, whether you were a beautician, cosmetics nurse, make-up artist, nail or brow technician. 

“We wanted this to be inclusive and accessible to all in the beauty industry, whether you are a clinic, salon owner or providing a mobile beauty service. At the same time, we wanted to also open the event up to customers who have beauty treatments, so they could pick up beauty tips and tricks, attend masterclasses and also get discounted beauty and cosmetic products unique to our event. 

“I think what sets us apart is that we have both worked in the beauty and cosmetics industry for many years and we wanted to create a different event that was different to all of the other beauty exhibitions we had attended over the years. We wanted to put our own stamp on the event, but also make it more relevant to the industry we work in.”

Liverpool is regarded as the beauty capital of the UK and rated No1 for beauty treatment popularity and annual beauty spending. Liverpool has also been rated the top city in the UK in which to have a career in hair and beauty and No 1 for salary potential. Liverpool women spend more money per head on hair, beauty and cosmetic procedures than any other city in the UK. 

The UK beauty industry is worth £27 billion and contributes £8 billion to the UK economy. There are over 46,000 hair and beauty businesses across the UK, with 5425 of those hair and beauty businesses across the North West alone. Beauty and cosmetics treatments range from £25 for eyebrow tints to £8,000 for cosmetic treatments. According to a recent survey, women spend an average of £500 per month on hair and beauty regimes and treatments.

Tickets for the event are on sale via the website priced at £11:


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