WHEN HIS & HERS WERE INVITED TO SEE LIVERPOOL FOOTBALL CLUB LEGENDS: IAN RUSH AND ROBBIE FOWLER OPEN THE NEW FANTASTIC ANFIELD SUPERSTORE ON 14TH AUGUST 2017, WE WERE OVER THE MOON.
Report by: Jean Hill
LFC Ambassadors, Ian Rush and Robbie Fowler were joined by hundreds of fans who came to enjoy a first look inside the Superstore, and catch sight of their football heroes.
The event, which was hosted by Capital FM duo Graeme Smith and Dylan Evans, included free glitter face painting, entertainment from a football freestyler and Club Mascot Mighty Red, goody bags, in-store competitions and a signing session with the two Club Legends.
The new superstore is 19,500 square feet which is four times the size of the old store. The store marks another milestone in the regeneration of Anfield and forms part of Liverpool City Council’s plan to rebuild Walton Breck Road and LFC’s ongoing commitment to the wider regeneration of the Anfield area.
This development will further enhance the Main Stand expansion as well as the Anfield high street and will take the Club a step closer to offering its fans the best in-store experience possible. Over 80 new jobs have been created for the local community as a result of the build.
The Anfield Store will have exclusive LFC merchandise that will be launched throughout the year (only available to purchase in the new superstore). Branded New Balance and 47 Brand shop-in-shops feature exclusive products in-store. There is plenty to impress inside. It is not every day you will see a football boots’ chandelier. There are tills a plenty, printing presses to add that personal touch to your choice of players’ shirts. As you make your way down the main staircase, you glimpse a Family of LFC supporters, all clad in the famous strip, including a very cute toddler, beside a photo montage of fans. The store has been designed for speed and comfort. There is even a tempting snack bar tucked away in a corner, and a big screen close to the entrance where you can sit ‘in the Kop’ on original folding seating (obviously painted red).
It was a carnival atmosphere as Ian Rush invited to Robbie Fowler to ‘take the penalty’ and smash a football through the paper barrier, and then the Superstore was officially open for club business.
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