LINGERIE TO FULFIL EVERY HEART’S DESIRE

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Boux Avenue lingerie

GET READY FOR VALENTINE’S DAY WITH BOUX AVENUE, WHOSE COLLECTION WILL HAVE YOU FEELING BODY-CONFIDENT.


 

Whether you want to embrace your curves in a strappy balconette and high waisted briefs, or exude understated sexiness in a sheer triangle bra, Boux Avenue has something to suit your Valentine’s Day vibe. Below are some of our favourite styles.Lingerie 1

Rhiannon plunge bra (32a-36dd), £30 &  thong (6-16), £14.

Lingerie 2

Rhiannon plunge bra (32a-36dd), £30 & high waist brief (6-16), £18.

Lingerie 3

Rhiannon suspender (6-18), £22.

 

Lingerie 4

Jennifer non-padded balconette bra (32b-36f), £30 & thong, (6-16), £14.

 

Lingerie 5

Jennifer non-padded balconette bra (32b-36f), £30 & brief, (6-16), £15.

Lingerie 6

Mariette strappy balconette (30c-34e), £32 & thong (6-16), £12.

Lingerie 7

Mariette strappy balconette (30c-34e), £32 & high waist brief (6-16), £17.

Lingerie 8

Mariette suspender (6-18), £20.

Lingerie 8

Zeena triangle bra (30b-34dd), £22 & brazilian brief (6-18), £14.

Lingerie 9

Izadora triangle bra (8b-14dd), £24 & thong (6-16), £14.

Lingerie 10

Izadora body (6-16), £35.

About Boux Avenue:

Boux Avenue Ltd. is a chain of lingerie stores based in the United Kingdom. The chain is owned by entrepreneur Theo Paphitis, best known for his regular appearances on the BBC business programme Dragons’ Den and as former chairman of Millwall FC. Boux Avenue launched in the spring of 2011 initially opening six stores across the United Kingdom. All the stores are located in shopping centres across the region, including Bluewater (Kent), Lakeside (Essex), St. Davids (Cardiff), Trafford Centre (Manchester), Meadowhall Centre (Sheffield) and Buchanan Galleries (Glasgow). In March 2012, a seventh store in Birmingham’s Bullring opened and later that year an eighth store in Merry Hill in Dudley opened. In September 2014, a ninth store opened in Brighton’s Churchill Square shopping centre opened. Model Jacqui Ainsley has been recruited to be the face of the brand.

The name Boux Avenue was inspired by a French waitress who served Paphitis when holidaying with his family in France.

The store has an original selling layout for the UK shopper by displaying the majority of its products in drawers as opposed to hanging rails and stands; a similar manner to American lingerie brand Victoria’s Secret.

www.bouxavenue.com

Related features: Way back in 2012, we interviewed Theo Paphitis about why you should never have to buy your underwear in a plastic bag with the chicken!

For more fashion-related features, please pay a visit to our fashion page.

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