WAXING, HD BROWS AND BLOW DRIES ARE AMONGST LIVERPOOL’S MOST IN-DEMAND BEAUTY TREATMENTS, ACCORDING TO DATA JUST RELEASED BY HAIR AND BEAUTY BOOKING PLATFORM TREATWELL.
Waxing is Liverpool’s biggest beauty priority, with Liverpool residents booking in for treatments such as arm, leg, and underarm waxing more than any other. Intimate Hollywood waxing took the second place spot – leaving Liverpool the smoothest city in the North West. Sleek and styled hair was also high on the agenda for women in the city, with blow dries, haircuts and hair colouring all ranking in the top 10. Eyelash extensions were also popular and appeared in seventh place, with Liverpool the only city in the UK with this particular treatment appearing in the top 10. Liverpool women continued their love affair with defined brows, as seen on stars Danielle Lloyd and Coleen Rooney. The popular HD Brows treatment, which combines tinting, waxing and threading techniques to create a bold and perfected look, makes up nearly one in 10 bookings.
However, while beauty and grooming treatments dominated the list, local Liverpool women took much less time out for rest and relaxation compared to other cities. Liverpool was the only city in the UK where massage and spa days appeared outside of the top 10.
The data is pulled from over ten million appointments booked through Treatwell’s salon software, Connect, in the last 12 months. Treatwell is Europe’s leading booking platform for hair and beauty appointments. Beauty fans use Treatwell to book into local salons and spas, and benefit from off-peak and last minute discounts at top venues – which gives Liverpudlians accessible access to five-star pampering.
Lopo Champalimaud, Treatwell’s CEO and Founder, says: “We all like to express ourselves through our hair and beauty choices and that’s easy to see here in Liverpool. Whether it’s a last-minute wax or a quick blow dry, Treatwell ensures your favourite treatment is always at your fingertips. We work with over 12,000 salons and spas across the UK to ensure you can easily book at a time and price that suits you”.
Rob Webb, owner of Voodou, said: “Treatwell makes it really easy for new and existing customers to discover us online and find their perfect treatment. “Since becoming a Treatwell partner we’ve seen a big increase in clients booking with us through the website and app – very often booking just a few hours before the appointment time.”
Top 10: Liverpool’s most-booked beauty treatments
1. Body waxing
2. Hollywood bikini wax
3. HD Brows
4. Blow Dry
5. Haircuts and Hairdressing
6. Hair Colouring and Highlights
7. Eyelash Extensions
8. Two Week Manicure
9. Standard Manicure
10. Spray Tanning and Sunless Tanning
Treatwell is the leading online booking platform for hair and beauty in Europe. Headquartered in London, the group was founded by Lopo Champalimaud in 2008. It now employs over 500 people across Europe, with over 20,000 salons and spas listed and more than 10 million people booking their hair and beauty through its platform every year. www.treatwell.co.uk
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