FOLLOWING THE EXCITING NEWS OF THE LAUNCH OF A NEW LOYALTY APP, HARVEY NICHOLS HAVE ALSO REVEALED A NEW CAMPAIGN.

The campaign for the new app plays around the concept that, until now, there has only been one way for customers to get something for free at Harvey Nichols. Shoplifting. Instead, there is now a better way for you to get your hands on fabulous freebies; by downloading ‘Rewards by Harvey Nichols’. The rewards app is the first to offer a choice of rewards every three months.

Shot in the brand’s Knightsbridge store by Marcelo Krasilcic, this tongue in cheek campaign features glamorous shoplifters getting caught in the act.

Shadi Halliwell, Group Creative & Marketing Director of Harvey Nichols, said: “We wanted to create a campaign which plays on the universal truth that everybody loves a freebie. By downloading ‘Rewards by Harvey Nichols’, our customers are sure to be spoilt, the legal way, with fabulously stylish treats.”

We also enjoyed watching the campaigns accompanying 90 second viral, featuring a montage of CCTV footage taken from Harvey Nichols security cameras. The viral (below) shows real-life shoplifters being caught in the act.