MCARTHURGLEN CHESHIRE OAKS DESIGNER OUTLETS HAVE ANNOUNCED THEIR FIRST EVER CHRISTMAS CHARITY PARTNERSHIP WITH LEADING BRITISH FASHION DESIGNER HOLLY FULTON, BENEFITTING INTERNATIONAL CHARITY BRITISH RED CROSS.
Loved for her innovative use of textiles and distinctive accessories, Holly has designed three prints exclusively for McArthurGlen, which will be sold as limited edition Christmas gift wrap at McArthurGlen’s Cheshire Oaks Designer Outlet. Proceeds generated by the gift wrap will be donated by McArthurGlen Cheshire Oaks to the British Red Cross, to help vulnerable people in crisis across the UK.
Scottish born Holly was shortlisted for the British Fashion Council and Vogue’s 2015 Designer Fashion Fund and has a loyal celebrity following, dressing red carpet regulars including Rihanna, Keira Knightley and Laura Whitmore. Known for her signature geometric prints, winning bold combinations and striking motifs, the three stunning prints created exclusively for McArthurGlen encapsulate Holly’s signature design style. Her unique interpretation of traditional Christmas motifs and festive colourways draws on pop art painting and vibrant illustration, creating three truly one-of-a-kind designs. The luxury gift wrap is now available, at a cost of £3.00 for 6 sheets, available at McArthurGlen Cheshire Oaks.
Proceeds from the sale of the gift wrap will be donated by Cheshire Oaks to the British Red Cross, to help vulnerable people in crisis across the UK. As the UK’s leading volunteer-led humanitarian organisation, the British Red Cross is committed to helping people in crisis, whoever and wherever they are. Their diverse range of campaigns runs from first aid training and locating missing family members through to emergency response, and protecting people in conflict.
Kenny Murray, Centre Manager commented “We are delighted to be working with Holly Fulton for Christmas 2015; and are very excited about the collaboration. It’s a pleasure to be supporting the British Red Cross, so that this fashion partnership can help those in most need across the UK. We are confident that her beautiful designs, teamed with the generosity of Cheshire Oaks shoppers, will raise a huge amount for these very important causes.”
Holly Fulton said: “I’m excited to be partnering with McArthurGlen Cheshire Oaks to support British Red Cross this year with their Christmas campaign. I wanted to come up with designs to draw on the festivities of the season and also represent the graphic sensibility and with the signature of my label. The designs rework traditional colours of the season with a modern twist and offer something bold and dynamic to add a real a point of difference to gift-giving. It’s great to be able to support such a fundamental charity as British Red Cross through this project; the work they do is vital and it’s an honour to be able to contribute to their campaigns. I hope that, together with McArthurGlen Cheshire Oaks, we can all show our support for them this Christmas.”
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