US cosmetics brand, Morphe, opens its third UK store at Liverpool ONE on Friday 31st May

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Morphe's Liverpool store

American beauty giant, Morphe, has opened its third store in the UK at Liverpool ONE. The store, which will sell cult favourite products and curated picks of best- sellers and celebrities’ favourites, opened on Friday 31st May 2019.

Customers will also be able to get expert advice from Morphe’s certified Beauty Artists. Mark Spillman, Morphe General Manager EMEA, commented: “When we first began our UK expansion plans, Liverpool was one of the top cities in which we wanted to establish a strong presence.

“Liverpool ONE’s impressive footfall, position at the heart of the city, and one of the best line-ups of international brands in the UK, made it the perfect choice for our new regional store.”

Steve Connolly, Estate Director at Liverpool ONE, added: “Morphe has an impressive, ever-growing and loyal fan-following. The Morphe brand is a great fit for the city and brings something new to our offering that will appeal to visitors from across the region.”

Morphe is known for their full spectrum of professional quality tools and makeup plus other Morphe fam brands such as Jeffree Star Cosmetics. Morphe products include more than 300 brushes and highly coveted palettes, featuring influencer collaborations such as the best-selling Jaclyn Hill Eyeshadow Palette and James Charles Artistry Palette.

Established in LA in 2008, the US beauty brand is recognised by beauty bloggers as the ‘beauty brand created for the creators’. Morphe’s products are already available to be purchased in the UK on and via select online retail partners such as Cult Beauty. Morphe is currently distributed in 30 retail stores throughout the United States and Canada and will be available in 34 retail stores within the United States, Canada, and the United Kingdom by the end of June 2019.

New Morphe store: Unit 94, 24 Paradise Street, Liverpool, L1 8JF, United Kingdom

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