FOR OVER SIXTY YEARS THE REGENT STREET CHRISTMAS LIGHTS HAVE BEEN A MAGICAL EXPERIENCE FOR VISITORS FROM AROUND THE WORLD. THIS YEAR REGENT STREET WILL REVEAL A BRAND NEW, INNOVATIVE CHRISTMAS LIGHTING SCHEME ON THE 15TH NOVEMBER, DESIGNED BY ACT LIGHTING DESIGN, WHO WERE FAMED FOR DESIGNING THE CHAMPS ÉLYSÉE CHRISTMAS LIGHTS IN PARIS.
The vision for this year’s lights was to create an immersive experience, which will add innovation to the rich heritage and glamour of Regent Street. The entire installation will reflect the ambience of Regent Street, and will feature innovative projections, lights and animations, filling the space with wonder. It has also been announced that Regent Street’s newest retailer, Jo Malone London will be sponsoring this year’s Christmas Lights.
Shoppers will be treated to a traffic-free Regent Street on the day, making Christmas shopping a pleasure, and, of course, the perfect opportunity to visit Jo Malone London’s newly launched Boutique on Regent Street. The switch-on event will feature entertainment and fireworks, and the announcement of who will be switching on the Lights will be revealed very soon.
“This Christmas we open the doors to our first Global Premier Boutique on Regent Street and are delighted to be sponsoring the Christmas Lights. Steeped in British heritage with the perfect synergy of tradition and modernity, Regent Street perfectly reflects the values and provenance of Jo Malone London.”
Cheryl Joannide, Vice President General Manager, Jo Malone London.
“We are thrilled that Jo Malone London, the latest brand to join Regent Street, will be sponsoring this year’s Christmas Lights. It is a perfect collaboration as the brand embodies both the spirit of Christmas as well as reflecting the Regent Street values, namely quality, heritage, style and success.”
David Shaw OBE, Head of the Regent Street Portfolio.
“We are delighted that our creative concept of the Christmas light art installation “Timeless Elegance” was selected to bring to life the Christmas season on Regent Street. Our artistic installation aims to combine innovative solutions with a strong visual identity to create a memorable experience for the public, by day and night. Our team focused on symbolism and authenticity of the Christmas period, while adding a touch of avant-garde: the concept of “suspension of time.”
Related feature: Here are Jo Malone London’s summer essentials.