Selfridges brings back retail therapy with a big Thank You poster campaign

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Selfridges posted campaign

Selfridges reopened both their Manchester stores on Monday 15th June and will be warmly welcoming visitors and Selfridges team members safely back to store. Extra health and safety precautions are in place throughout, and a big Thank You poster campaign is underway.

Selfridges have unveiled their new ‘Thank You’ window displays at the Exchange Square and Trafford stores. To mark the reopening of its stores, Selfridges offered team members the opportunity to have their own messages of thanks displayed across its world-famous windows in London, Manchester and Birmingham. The displays are dedicated to friends, families, colleagues, neighbours, NHS and key workers, delivery drivers, and check-out staff. These posters show a heartfelt note of appreciation from all at Selfridges.

Selfridges posted campaign 1
Image by: themancphotographer.co.uk

Each poster design creates a patchwork quilt pattern, covering the store with a range of photography, illustration, graphics, collage and painted designs. The rainbow of colours used also echoes the Thank You NHS rainbows which have decorated the streets throughout the pandemic. The windows are an extension of the Selfridges #KindnessChallenge, a series of charitable initiatives aimed to support the communities in which Selfridges operates its stores. Selfridges invites its followers on social media to take a moment out of their day and the 24-hour news feeds to contribute to a ‘good deed feed’. The challenge celebrates actions that people are taking to help themselves and others in a safe and responsible way.

Of particular note, Selfridges will open its fitting rooms, as well as its customer toilets, and car parking will be available at both stores. Selfridges will have staff on hand throughout each department to direct and assist customers and, to make a visit to store as easy as possible. Customers can also download the Selfridges app and use the store guide to plan their visit ahead of coming to store.

Jane Sharrocks, General Manager of Selfridges Exchange Square, said of the reopening: “We are delighted that our doors are open once again open in the city and we thrilled to welcome our teams and customers back into the store. Innovation and creativity continue to be a priority for Selfridges and, even with measures in place to keep us all safe, we are pulling out all stops to inspire our customers in store.”

With keen social distancing measures in place, new services will help bring the extraordinary world of Selfridges to customers. To help customers in store, services will include VIP concierge, styling advice with experts, and Elfridges advisors to help with gifting across all departments. Click & Collect is available.

Shopping by appointment will be introduced, with slots available outside of regular trading hours and fast-track access to store. Selfridges will launch a seamless and safe at home shopping through bookable virtual appointments with Selfridges stylists, gifting specialists and at home and beauty concierge service. Ladurée, situated within the Exchange Square store and Pret within the Trafford store will be open offering a take away service.

For the time being, remaining services and restaurants will remain closed and will be back up and running when Government guidelines allow. In the meantime, customers will be able to shop across the full range of departments across the two stores. That means: fashion, accessories, beauty, toys, technology, gifting, food and wine, lifestyle and homeware. Selfridges will also offer a range of store-to-home delivery options for vulnerable and self-isolating customers.

Selfridges Manchester Trafford will operate between 10am and 7pm Monday to Saturday and 12pm to 6pm on Sunday. Selfridges Manchester Exchange will operate between 11am and 7pm Monday to Saturday and 11.30am to 5.30pm on Sunday.

For more information visit www.Selfridges.com

Related read: Metquarter re-opens with new safety measures in place.

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