LIVERPOOL HOLIDAYMAKERS TARGETED IN SKIN CANCER POP-UP CAMPAIGN

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sun protection selfie

NORTH WEST CANCER RESEARCH TARGETED HOLIDAYMAKERS AT LIVERPOOL JOHN LENNON AIRPORT OVER THE BANK HOLIDAY WITH THEIR #SUNCREAMSELFIE CAMPAIGN.

An estimated 70,000 passengers passed through the airport over the weekend and charity North West Cancer Research was on hand to remind travellers to pack the sun cream as they flew to warmer climates such as Portugal, Spain, Italy and Greece.

As well as handing out advice, colour changing UV bands and sun cream samples from campaign partner Sunsense UK, North West Cancer Research injected some fun into the departure lounge by encouraging passengers to take their own sun cream themed selfies.

In an independent survey* carried out by North West Cancer Research earlier this year, 81.5% of Liverpool’s holidaymakers admitted to having been sunburned while abroad, with 24% of these revealing they have been badly sunburned in the past.

The survey also revealed that less than half of the city’s sunseekers use high factor sun cream (factor 30 or above) and 46% said they don’t reapply sun cream every two to three hours as per the recommended guidelines.

North West Cancer Research’s summer-long #suncreamselfie campaign launched in May to raise awareness of the danger of over exposure to harmful UV rays.

Through a series of roadshows such as the event at Liverpool John Lennon Airport, it is educating people about the early warning signs of skin cancer and the importance of visiting their GP as soon as they have any concerns.

The campaign has been backed by Public Health Liverpool and reality TV show stars from Real Housewives of Cheshire.

Robin Tudor, Head of PR at Liverpool John Lennon Airport commented: “We were only too happy to work with North West Cancer Research once again to help promote these important health messages to the thousands of passengers heading off to the sun from Liverpool John Lennon Airport.”

Alastair Richards, CEO North West Cancer Research, added: “Holidays can be one of the most exciting times of the year for many of us. With so many people heading off to sunnier climes, it is important that people remember to pack the sun cream in with their essentials to ensure they are protected from harmful UV rays.

“By teaming up with Liverpool John Lennon Airport, we were able to take an important sun safety message to holidaymakers in a way which is both fun and informative.”

Related feature: Do you know the skin cancer early warning signs? 

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