Liverpool-based Glamify Fashion was founded by husband and wife team Ashley Ali and Hollie Cassidy in 2019 after they sold their previous business, nationally renowned fashion brand ‘MissPap’, to Boohoo.
Since then, Glamify Fashion has rapidly grown into a company dominating all areas of women’s fashion and their garments are regularly seen on high profile celebrities.
Considering its success, the company’s founders have decided to launch a new sister brand: Studio Leisure.
Co-Founder Hollie Cassidy comments: “I’m excited to launch our exclusive Studio Leisure brand where each piece has been designed by our in-house team and which we feel bridges the gap in the apparel market for clothing that can be worn both as activewear and loungewear.
“We noticed that the pandemic accelerated a consumer shift towards the demand for functional clothing. This has been the foundations for both Glamify Fashion and Studio Leisure’s core offerings, giving the consumer exactly what they are looking for; a staple for all wardrobes and occasions without compromising on quality or extortionate prices.”
Glamify Fashion items are designed for real people and that is why the brand is loved by so many, with the same principle being applied to Studio Leisure. The fit, feel and style of products make them attractive to women because they have been designed for a purpose, whether that’s the school run, work meeting, lunch/dinner with friends or a special occasion. Hollie is a mum of two and wanted to create the perfect brand that suited all women and children (Glamify Kids).
With the launch of Studio Leisure, the team have created a wellness event to not only promote their exciting new range of clothing, but also to enable guests to participate in a yoga session with the popular Lily White and enjoy healthy juices from the Juice Hut. “This launch aims to set the tone for future events going forward that will all revolve around community and lifestyle. We also have an extensive influencer guest list attending the event including Beth Wainwright (founder of BOOST), Lucy Conlan (Liverpool MUA) and Alisha Heap (influencer and MUA). We are also collaborating with brands such as Say It With Diamonds, Boost Tape, Peaches & Cream and We are Sunkissed,” comments Hollie.
A USP that Hollie hopes consumers will love is that the range can also be sold as separates, again filling a gap in the market. On competitor websites you often find items are sold in a set or the top/bottoms can’t be worn with anything other than each other. In the Studio Leisure range, items can all be mixed and matched within a colour block and also other pieces within the range.
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