Twin sisters turn ‘hobby’ into thriving business during the pandemic

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The Logo Page co-founders

When 26-year-old twin sisters Ellen and Alex Murphy began designing logos for friends and family ventures, little did they imagine that within two years they would have left their successful full time jobs and be partners in a thriving business. 

Both qualified with a degree in fashion and design in 2018 and quickly gained employment as fashion designers by day and helping friends and family with logos and branding during evenings and weekends. The Logo Page was set up in 2019 and the power of social media along with word of mouth and recommendations from previous clients saw enquiries and instructions soar. The business swiftly established itself as an in-demand branding and design company, offering cost-effective brand identity design services from start-up entrepreneurs and independents to larger companies looking to refresh their brand.

co-founders of The Logo Page

With a burgeoning order book, Ellen was the first of the sisters to take the leap into working full time on The Logo Page in 2020, just before the fist lockdown was announced, and was swiftly followed by Alex who was made redundant and saw it as a fantastic opportunity to focus full time on the business with her sister. Alex and Ellen were soon working 16 hour days, 7 days a week to complete design requests as new businesses launched and other businesses re-focussed to accommodate pandemic restrictions

By April this year, the twins, who share an apartment in Crosby, had outgrown their home office and taken the leap of finding and designing the perfect studio for them to continue to grow the business. Painting it themselves and upcycling as much as possible The Logo Page is now settled in the perfect creative and inspiring space which represents the business and the brand.

The Logo page office

The Logo Page quickly grew its presence on Instagram and currently has in excess of 11.5k followers; they have worked with over 250 businesses locally and nationally and have also worked with entrepreneurs and businesses in America, Australia and Europe.

Alex said: “Running a business with my sister is easy as we both get on so well and we are both creative people and are constantly bouncing ideas around.  We have a shared vision for the future and as we grow the business we will adapt our roles accordingly”.  

Ellen added: “Great feedback from clients telling us they have increased sales and social media followings since their rebrand is incredibly satisfying for us and makes the long hours worthwhile.  Plus, we also get to take our dog to work with us every day as well!”

With exciting projects in the pipeline the future is a very bright one for The Logo Page and taking a leap of faith into running their own business during an uncertain economic period was definitely the right decision at the right time for the fast growing design duo.


Instagram: @thelogo_page

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