GO FOR GOLD WITH OLYMPICS-INSPIRED HIGH PERFORMANCE HAIRCARE…

Aveda Guest Artist, Paul Knights, created high performance hair for the unveiling of the British 2016 Olympic team uniform designed by Stella McCartney for Adidas.

Seymour Leisure Center in London played host this morning to sixteen of Great Britain’s top athletes who will either compete in this summer’s games in Rio de Janeiro or as the British national team that will go for gold at the Paralympics.

“We wanted to create a wearable style that complemented the innovative sports technology designs,” said Knights. “Our goal was to help the athletes perform better than ever than before with a little assistance from Aveda Thickening Tonic to add the right bulk and grip needed to set the style.”

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