An exclusive ‘Baker’ concession is set to open at Next’s Aintree store next month

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Next and Ted Baker have announced a new licensing collaboration where Next will create and sell a capsule collection for newborns and children up to 13-years-old. The ‘Baker’ concession will land at Next’s Aintree store in August.

Launching this season, the Baker by Ted Baker collection will be exclusively sold via Next’s retail and online channels. Alongside this comes the exciting opening of six ‘Baker’ concessions within Next’s UK stores, including the Liverpool Aintree Store on Wednesday the 12th August.

Baker 1

In celebration of the launch, Next will giving away branded goody bags to their first 100 ‘Baker by Ted Baker’ customers on the opening day, which include a range of treats*.

Showcasing 250 lines across the entire Spring/Summer 2020 collection, the range includes clothing, shoes, accessories for newborns to children aged 13, with prices ranging from £12 to £140.

From bespoke prints to carefully stitched seams, the Ted Baker DNA is prevalent throughout the new collection, with a selection of designs synonymous to the girl’s range.

Baker 2

The same attention to detail has been applied to the boy’s capsule collection, with unexpected quirks on internal elements as well as zips and buttons. Bold graphics and unique geometric prints ensure the range stands out, while luxurious fabrics and superior logos give the casual pieces an inherently sophisticated feel.

Tailoring is still very much the foundation of the collection, with child-friendly formalwear launching in time for wedding season and a new range of girls and boys swimwear coming soon to 2020.

*T&C’s Apply: 1 x goodybag per customer, only available in-store – subject to availability.

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