CELEBRATING A UNIQUE COLLABORATION WITH ALEXA CHUNG ON THE EVE OF LFW

20th February 2016 Comments (1) Fashion

london fashion week highlights

ON THURSDAY, THE EVE OF LONDON FASHION WEEK, MARKS & SPENCER AND THE BRITISH FASHION COUNCIL HOSTED AN EVENT AT UNIT LONDON, SOHO, TO CELEBRATE THE ARCHIVE BY ALEXA COLLABORATION.

LONDON, ENGLAND - FEBRUARY 18: David Gandy attends a party hosted by Marks and Spencer, The British Fashion Council and Alexa Chung to kick off London Fashion Week and celebrate the forthcoming collaborative collection 'Archive By Alexa', bringing together a modern icon of British style and a long standing icon of the British High Street, at The Unit, Wardour Street, on February 18, 2016 in London, England. Photo Credit: Dave Benett

David Gandy

LONDON, ENGLAND - FEBRUARY 18: Alexa Chung (L) and Pixie Geldof attend a party hosted by Marks and Spencer, The British Fashion Council and Alexa Chung to kick off London Fashion Week and celebrate the forthcoming collaborative collection 'Archive By Alexa', bringing together a modern icon of British style and a long standing icon of the British High Street, at The Unit, Wardour Street, on February 18, 2016 in London, England. Photo Credit: Dave Benett

Alexa & Pixie Geldof

LONDON, ENGLAND - FEBRUARY 18: Rick Edwards (L) and Alexa Chung attend a party hosted by Marks and Spencer, The British Fashion Council and Alexa Chung to kick off London Fashion Week and celebrate the forthcoming collaborative collection 'Archive By Alexa', bringing together a modern icon of British style and a long standing icon of the British High Street, at The Unit, Wardour Street, on February 18, 2016 in London, England. Photo Credit: Dave Benett

Alexa & Rick Edwards

Dom Chung DJ’ed throughout the event, as guests previewed a selection of the forthcoming collection. A host of celebrities and industry insiders attended including Alexa Chung, Caroline Rush, Marc Bolland, Steve Rowe, Pixie Geldof, David Gandy, Jack Guinness, Rick Edwards, & Charlotte Wiggins.

LONDON, ENGLAND - FEBRUARY 18: Alexa Chung attends a party hosted by Marks and Spencer, The British Fashion Council and Alexa Chung to kick off London Fashion Week and celebrate the forthcoming collaborative collection 'Archive By Alexa', bringing together a modern icon of British style and a long standing icon of the British High Street, at The Unit, Wardour Street, on February 18, 2016 in London, England. Photo Credit: Dave Benett

The His & Hers team are eagerly awaiting the 13th April 2016, when the 31 piece womenswear collection will launch. It has been carefully curated and handpicked by Alexa and the M&S design team, bringing archive pieces back to life for 2016 using Alexa’s unique approach to style. Through introducing modern fabrications and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility.

Cover Image: Alexa wears Archive by Alexa Frances Trench £89, & Harry top £35. Models pictured are also wearing pieces from the Archive by Alexa collection.

Website: www.marksandspencer.com

Photos: Dave Benett

Related feature: Alexa Chung announces her first foray into tech.

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One Response to CELEBRATING A UNIQUE COLLABORATION WITH ALEXA CHUNG ON THE EVE OF LFW

  1. Rare London X Sam Faiers Party Edit says:
    15th May 2018 at 10:34 am

    […] Related features: Celebrating a unique collaboration with Alexa Chung. […]