ON THURSDAY, THE EVE OF LONDON FASHION WEEK, MARKS & SPENCER AND THE BRITISH FASHION COUNCIL HOSTED AN EVENT AT UNIT LONDON, SOHO, TO CELEBRATE THE ARCHIVE BY ALEXA COLLABORATION.
Alexa & Pixie Geldof
Alexa & Rick Edwards
Dom Chung DJ’ed throughout the event, as guests previewed a selection of the forthcoming collection. A host of celebrities and industry insiders attended including Alexa Chung, Caroline Rush, Marc Bolland, Steve Rowe, Pixie Geldof, David Gandy, Jack Guinness, Rick Edwards, & Charlotte Wiggins.
The His & Hers team are eagerly awaiting the 13th April 2016, when the 31 piece womenswear collection will launch. It has been carefully curated and handpicked by Alexa and the M&S design team, bringing archive pieces back to life for 2016 using Alexa’s unique approach to style. Through introducing modern fabrications and an updated colour palette, a contemporary womenswear collection is defined with a heritage sensibility.
Cover Image: Alexa wears Archive by Alexa Frances Trench £89, & Harry top £35. Models pictured are also wearing pieces from the Archive by Alexa collection.
Photos: Dave Benett
Related feature: Alexa Chung announces her first foray into tech.