GAP, ONE OF THE WORLD’S MOST ICONIC BRANDS, SYNONYMOUS WITH AUTHENTIC, AMERICAN CASUAL STYLE, HAS INTRODUCED ‘DENIM ADDICTS’; A NEW IN-STORE STYLING & HEMMING SERVICE.
We attended the launch at the Liverpool store, and are so grateful we have been introduced to a service that cuts out the changing room trauma which often comes with trying to find that perfect pair of figure-flattering jeans.
This has been the forefront of Gap’s mission, who we believe have found the perfect alchemy to creating such jeans. The silhouettes are ultra flattering, the denim so comfortable to wear, and the new ‘drop-in’ or appointment-based service allows you to meet with one of the specialist Denim Addict advisors, who are trained in denim styling, Gap’s fabrications and fit, as well as hemming.
With a huge selection of stretches, washes and fits from the true skinny to crop kick, there is a style to suit every body shape, and the Denim Addicts are on-hand to ensure you leave with the jeans you are looking for.
In store, the Denim Addicts are positioned in easy-to-find stations within the men’s and women’s denim departments. The services include the following:
Styling: Denim Addicts have a full working knowledge of Gap’s seasonal denim styles and core collections, key trends and fit and fabrication.
Hemming: Available free-of-charge, on appointment you can experience a 30-minute measure and pin in-store. Jeans are then hemmed on-site, available while you waits or the next day.
Distressing: Available free of charge, you can work with the Denim addicts to add distress detailing to your chosen pair of jeans.
Loyalty Programme: Customers using Gap’s Denim Addict service will also receive a loyalty card in-store stamp for every pair of jeans purchased. Upon receiving a fifth stamp you can receive a free pair of jeans.
Denim Addicts is operating across 31 stores in the UK and Ireland: LONDON: Oxford Street, Oxford Circus, Regent Street, Kings Road, White City, Brompton Road, High Street Kensington, Canary Wharf, Bluewater , Brent Cross, Islington, Kingston. NORTH: Leeds, Liverpool, Manchester Trafford Centre, Manchester City. MIDLANDS: Birmingham Bullring. SOUTH: Milton Keynes, Oxford, Guildford, Stratford, Bath, Bristol Cribbs Causeway, Exeter, Brighton. SCOTLAND: Edinburgh, Glasgow. WALES: Cardiff. IRELAND: Arnotts, Dublin, Dundrum.
You may also enjoy: Here’s GAP’s new fitness collection for the New Year.