I’VE ALWAYS FELT THAT A FRAGRANCE CAN TRANSPORT YOU BACK TO A MOMENT IN TIME FAR MORE EFFICIENTLY THAN FASHION. GIVEN THE POWERFUL LINK BETWEEN SCENTS AND MEMORIES, IT SEEMS ONLY FITTING THAT JO MALONE LONDON HAS SOUGHT TO ENCAPSULATE KEY MOMENTS IN BRITISH HISTORY IN A SERIES OF LUXURY LONDON FRAGRANCES.

It’s a brave move to attempt to capture Great Britain’s golden ages in a series of fragrances. However Jo Malone London’s Master Perfumer, Christine Nagel, has clearly relished the challenge of creating the limited edition Rock the Ages collection. “The idea was to capture the atmosphere of some of Britain’s most defining eras; periods of British history so unique that each one has its own globally recognised ambience of drama and character. We wanted to encapsulate these ages in scent, creating a collection that would playfully appeal to the imagination”, said Christine. Featuring five distinctive scents, Rock the Ages takes fragrance lovers on an olfactory tour through different eras.

www.jomalone.co.uk

Related feature: Jo Malone London celebrates the Bloomsbury Group.

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