PANACHE LINGERIE, ARE WORKING ALONGSIDE SHEFFIELD HALLAM UNIVERSITY AND SHEFFIELD NHS TEACHING HOSPITALS FOUNDATION TRUST TO DEVELOP A REVOLUTIONARY BRA THAT COULD HELP TO IMPROVE BREAST CANCER CARE FOR SOME WOMEN UNDERGOING BREAST RADIOTHERAPY.

The bra is designed to enhance the accuracy of treatment, and should improve patient comfort and help women going through radiotherapy maintain dignity during their treatment.  The ‘SuPPORT 4 All’ study, is funded by the National Institute for Health Research (NIHR ) Invention for Innovation (i4i) Programme. The bra may eventually eliminate the need for permanent pinpoint tattoo marks currently used to accurately position the patient under the radiotherapy machine, the tattoos can be a concern for some patients.

Clare Robertson, Head of Innovation at Panache said “We are extremely excited to be working with the Sheffield Hallam University and Sheffield Teaching Hospitals on this study. This work is incredibly important for patients receiving treatment for breast cancer and we are honoured to be able to bring our 30 plus years of experience within the lingerie industry to the project.”

Prototypes are currently being tested on healthy volunteers using 3D surface imaging, first patients will be testing out the bra in a clinical setting in early 2017.

About Panache (a statement from the brand):

Panache Lingerie is one of the world’s leading designers and manufacturers of D plus lingerie. For nearly 30 years, our commitment to innovation and inspired thinking has gained us an excellent reputation for fit, technical ability and quality.

Our focus has always been about being ‘best in class’ when it comes to D plus lingerie. This is not just about designing beautiful garments, but also about crafting products that support and enhance different body shapes, continually improving and developing our range to ensure we lead the way in fit and quality.

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