Selfridges, Trafford Centre: Morphe into a fabulous beauty routine

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Selfridges Morphe

Breaking beauty news: Selfridges at the Trafford Centre has announced the official launch of Morphe in-store from 29th June.

The new Morphe shop within Selfridges will feature a curated pick of featured best-sellers. These include influencer collaborations and iconic must-haves. Customers will also be able to get expert advice from Morphe’s certified Beauty Artists.

About the brand:

Founded by brother and sister duo, Linda and Chris Tawil, Morphe has developed a growing, loyal fan base, delivering professional-quality makeup and artistry tools at accessible prices.

Born in 2008 amongst the artists and influencers in Los Angeles, the Tawils recognised the power of social media in the early stages of building their company. The Tawils began collaborating with makeup artists and bloggers who consistently shared their love of Morphe products with their own growing fans and followers. With over 10.7 million Instagram followers, the brand continues to attract a huge number of beauty lovers.

Morphe is known for their full range of professional quality tools and makeup, including over 300 brushes and highly coveted palettes. The palettes feature influencer collaborations such as the newly launched Morphe X Jaclyn Hill Volume 2, Morphe X Jeffree Star Artistry Palette, and best-selling Morphe X James Charles Artistry Palette.

Professional products that are affordable:

Vicki Cain, General Manager, Selfridges Trafford added: “We are thrilled to be welcoming Morphe to our collection of unrivalled beauty brands at Selfridges Trafford. Morphe offers high-quality, professional products that are affordable.”

Please note: At the time of writing, Selfridges was not able to offer their full range of beauty services due to current coronavirus guidance. However, they are still able to showcase products in-store.

Join the conversation @TheOfficialSelfridges @MorpheBrushes #MorpheAtSelfridges

Related read: Top tips for self-tanning during lockdown

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