WORLD RENOWNED COSMETICS BRAND, URBAN DECAY, IS OPENING ITS FIRST BOUTIQUE IN LIVERPOOL WITH A FLAGSHIP STORE LOCATED ON THE CORNER OF LIVERPOOL ONE’S PARADISE STREET AND COLLEGE LANE.
Urban Decay, which founded in California over 20 years ago, specialises in wonderfully vibrant colour make-up. They join the likes of John Lewis who have added Charlotte Tilbury and the Clarins Express Bar in the last 12 months, as well as the UK’s only Beauty Bazaar Harvey Nichols.
The new store will open in time for Christmas.
Estate Director at Liverpool ONE, Chris Bliss, said: “We are delighted to welcome Urban Decay to Liverpool ONE. They’ll join a growing list of beauty brands available at Liverpool ONE, including Beauty Bazaar Harvey Nichols, The Body Shop and Charlotte Tilbury at John Lewis.”
Isabel Malbois, General Manager of Urban Decay UK & Ireland, added: “Liverpool ladies are known for their love of makeup and have been incredibly loyal to the Urban Decay brand over the years. We are absolutely delighted to announce the opening of the ultimate destination for beauty junkies in the very heart of Liverpool. The Urban Decay boutique in Liverpool will represent everything the UD brand is known for: feminine, a little dangerous and a lot of fun! Our experienced team of makeup artists are excited to offer makeup master classes, our renowned four-week intensive makeup course, 1:1 makeup tutorials as well as makeup application ranging from our classic feminine naked look to our most edgy artistry looks for those looking for the most on trend makeup looks.
“The store will pop with the signature UD purple colour and will feature a host of fun elements such as a ‘ring of light’ to photograph post makeover looks allowing customers to share with their friends, a large chrome dog statue – a nod to Urban Decay founder Wende Zomnir’s black lab Marley and a reference to UD’s cruelty-free ways – as well as a custom Dragon chandelier made of thousands of fine silver chains designed to dazzle!”
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