THIS EVENING, HIS & HERS IS CHEERSING THE NEWS THAT ALMOST 50% OF WOMEN SURVEYED THIS SUMMER SAID THEY HAVE ‘MORE IMPORTANT THINGS TO WORRY ABOUT’ THAN STRIVING TO ACHIEVE A POOLSIDE-PERFECT FIGURE.
The recent Swimwear Survey of 1,300 women, conducted by UK fashion retailer M&Co, aimed to uncover women’s honest opinions about the importance of swimwear style, habits and preferences.
Primarily investigating women’s actual desire to be ‘bikini body ready’, this study has made us smile not only because of its headline finding, but also because having ‘more important things to worry about’ strikes us as such an endearingly British (and just ever so slightly aggressive) way of phrasing things!
Other key findings from the survey include the following:
- 51% of women aged over 65 said they have more important life concerns than obtaining the ‘dream bikini body’
- 18-24 year-olds are the most insecure when hitting the pool, revealing 56% buy swimwear cover-ups to ‘hide their problem areas’
- Though the majority of female respondents don’t feel comfortable around others in their swimwear, 45% of 24-34-year-olds feel the greatest sense of unease, reinforcing the idea that the younger generation appear the least body confident
- More than half of the 25-34-year-olds would never share the popular ‘swimwear selfie’ on their social networks
Whether you’re male or female, if you have a sunshine holiday booked, we hope you feel nothing short of fabulous by the pool. Savour that sunshine (ahem, with sun block, of course) and let’s save our worrying for the really important thing, like the threat of a possible robot apocalypse (*as reported in News Week recently).
(Swimwear image: Courtesy of M&Co)
- For survey lovers, here’s a link to the Swimwear Survey’s findings in full: http://www.mandco.com/style-inspiration/swimwear-survey.html