British Music Experience Reopens on 1st August

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British Music Experience

On Saturday 1st August, The British Music Experience, situated on Liverpool’s Pier Head, a UNESCO World Heritage Site, is reopening in line with government safety guidance.

The museum, housed in the stunning Cunard Building, will once again open its doors to guests, who will be able to explore the last 75 years of British rock and pop history with visitor and staff safety measures in place. The BME has recently achieved the Good to Go industry standard seal of approval for following coronavirus prevention government guidance.

The British Music Experience will open from 10am–6pm, from Wednesday to Sunday with limited tickets available each day and recommended advanced booking. Tickets will be bookable in 15 minute slots with strictly limited capacity allowed into the space at any one time.  

Guests will be able to enjoy the airy, cavernous former Cunard first class passenger terminal which houses the museum along with the merch shop, Dance the Decades, Hologram performances and the Gibson Interactive Studio, all of which will reopen on 1st August. 

David Bowie, British Music Experience

All 600 stage outfits, instrument and artefacts will be showcased including The Beatles, David Bowie, Queen, Elton John, The Spice Girls, Adele, Little Mix and many more. 

The Experience re-opens offering all guests an annual pass at no extra cost, allowing visitors the opportunity to return as much as they like within a 12-month period. All eligible guests will be able to Gift Aid their ticket, enabling the BME, which is a charity, to continue archive, celebrate and educate about the UK’s rich popular music history.

A one-way system is in place throughout the museum to allow for social distancing. Guests will be able to enjoy the BME’s approved audio guides, although you’ll need to bring your own headphones. Extra cleaning measures will be in place including hand sanitising stations available throughout the experience with anti-bacterial wipes that can be used before and after using any of the BME’s interactive activities. 

The BME’s café will open as a take-out only option to start with, before moving back to a seated eatery in due course. There is plenty of space outside on the Pier Head for al fresco dining. The BME toilets are fully accessible and include baby changing facilities. The museum is moving to a cashless model and will take cards and contactless payments only for the foreseeable future.

Private Guided Tours can still be booked by emailing:  and must be reserved in advance. Tours will be limited to groups of eight or less. Groups not purchasing guided tours are currently limited to a maximum of two households, with this expected to expand in the very near future.

The BME team is looking forward to welcoming groups back to the museum in due course; tickets are currently on sale through to 30th September with more to be released in due course.

Further announcements regarding the BME’s usually vibrant calendar of events and temporary exhibitions will be released over the coming weeks.

The British Music Experience is a registered not-for-profit charity with the purpose of advancing the education and appreciation of the art, history and science of music in Britain (registered charity no.1125752).

British Music Experience

Cunard Building, Liverpool, Merseyside, L3 1DS



Ticket Office: 0151 519 0915

Ticket Prices

Adults: £15

Children (5 – 15): £9.50

Under 5s: Free

Concessions: £11

Families (2 Adults, 2 Children): £35

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