The BTR Virtual Liverpool Santa Dash takes place in less than three weeks, and organisers are urging participants to support the eight official event charities and community food banks while enjoying their festive 5K fun run.
After the national lockdown was lifted, the Santa Dash pop-up shop opened in Williamson Square on Wednesday 2nd December. The shop is located next to Matalan, and is part of St Johns Shopping Centre.
The two-week delay in opening due to lockdown means that the virtual event date has also changed. The BTR Virtual Liverpool Santa Dash will now take place on Sunday 20th December 2020.
Highly regarded as the city’s kick-start to Christmas, this year’s event marks the 17th consecutive year of the Liverpool Santa Dash.
Organisers BTR Liverpool announced in September that the annual festive spectacular would change to a virtual format this year due to the ongoing Coronavirus global pandemic and strict social distancing guidelines.
Making the event a virtual run allows Santas to dash wherever they are located while still following Government guidelines and maintaining social distancing – enabling participants to get their festive fix despite the challenging times everyone has faced.
Once participants have collected their Santa pack – which includes run number, red or blue Santa suit, and bespoke medal – they are welcome to complete their 5K festive fun at a time convenient to them.
Almost 1,500 Santas have already registered, including international entrants from Australia, Denmark, Dubai, Germany, Ireland, Isle Of Man, Sweden, and the United States of America.
The Santa Dash pop-up shop will be open daily for Santa suit collection and registration between Wednesday 2nd December and Saturday 19th December. Opening times are Monday to Saturday from 9.30am to 5pm, and 11am to 4pm on Sunday.
This year, BTR has also introduced a postage service. When registering online, participants can choose to have their full Santa pack, including Santa suit and medal, sent out to them direct for a small charge.
Every entry really counts as organisers BTR Liverpool have pledged to split the Santa Dash profits equally between the official event charities.
The eight charities that will benefit are Alder Hey Children’s Charity, Claire House Children’s Hospice, Clatterbridge Cancer Charity, Marie Curie, North West Air Ambulance Charity, Nugent, Roy Castle Lung Cancer Foundation, and Wirral University Teaching Hospital Charity.
Santas can also help to make a difference by donating to food banks. As part of BTR Liverpool’s commitment to support community projects, they are once again working with Fans Supporting Foodbanks, who usually collect food bank items on match days at Anfield and Goodison.
The Santa Dash pop-up shop will feature a collection point for donations of non-perishable food. Items desperately needed include tinned potatoes, tinned vegetables (tomatoes, carrots, peas, sweetcorn), mashed potato, fruit juice, coffee, curry and pasta sauce, custard, cup a soups, noodles, and jam.
The BTR Liverpool Santa Dash was created by BTR Race Director Alan Rothwell and first staged in 2004. A separate 1K Mini Dash for under 12s was added in 2007, and blue Santa suits were introduced three years later.
BTR Liverpool is the leading independent organisation for creating, managing and delivering headline race events across Liverpool City Region. Its growing portfolio also includes the BTR Liverpool Skyline Half Marathon; BTR Mersey Tunnel 10K; BTR Port Sunlight 5K and 10K; and 52-mile BTR Tour Of Merseyside.
BTR Race Director Alan Rothwell commented: “We’re delighted to finally open the doors to our Santa Dash pop-up shop at St Johns Shopping Centre, and we cannot wait to see many familiar faces as they collect their Santa packs.
“Every Santa Dash place really does count as we are donating profits to our eight official event charities. They rely on fundraising and have been hit so hard this year, it’s been a real struggle for them. The more Santas we have taking part, the more the charities will benefit.
“Christmas is a very special and fun time of year, but we must remember that it is also tough for so many people – and we should all do our bit to help. We have a dedicated food bank donation point in the Santa Dash shop, so if you’re calling in to register or collect your Santa pack then please donate a food item if you are able to do so.
“We can’t be together to Dash this year, but at least we can be together in spirit and goodwill. We can still make this year’s Liverpool Santa Dash a year to remember.”
Pictured above: The BTR Liverpool Santa Dash in 2018 photographed by Paul Francis Cooper.
To register for the BTR Liverpool Santa Dash, visit: www.btrliverpool.com