After launching her own brand of new sustainable fashion in Chester last August, Anna Roseblade has fulfilled her lifelong dream. Within just six months of launching, Roseblade Designs showcased a bespoke collection during London Fashion Week and has already been asked to return with a new collection in September.
Roseblade Designs strives to be sustainable and ethical by reducing the carbon waste and water footprint of the products created. Anna, 23, focused her collection for London Fashion Week on denim, she took pre-loved denim donated from people all over the country and turned it into new products. She chose to concentrate on this particular material, as extending the life of denim by just nine months can reduce the water footprint by 25-30%.
Anna showcased her one-of-a-kind collection named MINED-DENIM at London Fashion Week on 15 February at an off-schedule show for Fashion Show Live, as the only sustainable designer during the day. The collection hosted an exclusive range of women’s apparel made entirely from textile products, focusing on denim, that were already in circulation to coincide with her business aim of sustainable fashion. The designs featured used denim from brands such as Henry Holland, Levi Strauss, Versace, Jack Wills and many more donated from over 50 people. Her creations represented fashion trends for AW/20 including a bespoke riding jacket made entirely from Henry Holland jeans and a mini poncho, using pre-loved children’s denim.
Roseblade Designs pledges for more sustainability in fashion and illustrated this through the MINED-DENIM collection at London Fashion Week. Most of the pieces exposed labels on the exterior to demonstrate the origin of the denim. Anna’s final piece was an extravagant, bright pink, painted tulle dress made from a donated bridesmaid outfit, paired with a long denim skirt made from 35 pairs of jeans. The collection also included Anna’s own hand-painted designs printed sustainably in Manchester on pre-used fabrics.
As a recent graduate of London College of Fashion, 23-year-old Anna has previously worked for acclaimed designers and companies including Christopher Raeburn, French Connection, and Jack Wills. Since returning to her hometown, Anna’s creations have entered production within renowned designer Matthew O’Brien’s collection and she recently showcased her first collection at Cheshire Fashion Week in December 2019.
Anna maintains her current love for colour and texture by designing and hand-stitching tailored bags including clutches, purses and laptop bags. She hand-paints beautiful prints on canvas, creating sustainable accessories and she also gives five per cent of each purchase to charity. She also designs and makes bespoke dresses for clients attending various events throughout Cheshire.
Through showcasing her collection and brand at London Fashion Week, Anna hopes that her passion for ecological fashion will spread, and that Roseblade Designs will grow to be a part of a fashion revolution.
Anna Roseblade, Owner and Creative Designer at Roseblade Designs comments:
“At London Fashion Week I showcased a complete collection of sustainable clothing, I believe it is something everyone in society needs to get on board with. We have to stop throwing away products that are still suitable to be worn or used. I want to raise awareness of sustainability in fashion and be a part of the current Fashion Revolution that is starting to gain momentum. My brand will hopefully encourage younger generations to look for more sustainable options over the high-street-ready available products.
“I am thrilled that I had the opportunity to showcase my collection at London Fashion Week and I hope to bring my sustainable collections back to the runway next year.”
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