Jo Malone London raises funds and awareness to support people dealing with mental health issues

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Jo Malone London candle

This week is Mental Health Awareness Week and the team at Jo Malone London say they’re proud to be doing their bit to support mental wellbeing today and every day. One in four people will be affected by mental health issues in their lifetime and it’s time to help break the taboo that still surrounds the topic.

The work Jo Malone London does is supported through the sales of the Charity Candle collection in a selection of garden-inspired fragrances. For each Charity Home Candle sold in the UK and the Republic of Ireland, Jo Malone Limited will donate 75% of the RRP (less VAT) to support individuals and families affected by mental health problems through dedicated projects with inspirational charities.

Read here to learn more about the company’s 11 charity partners:

The company has also revealed their new Jo Malone London Global Ambassador, Adwoa Aboah.

Adwoa Aboah

Actor, mental health activist and model, Adwoa is one of the most recognisable faces and most courageous voices of her generation, speaking out about her own mental health struggles and using her platform to promote and normalise difficult conversations to inspire and build hope. As a mental health activist, Adwoa will help to bring the mental health awareness work Jo Malone London has been involved in for the past decade to the forefront.

Following her personal experience with mental health, Adwoa founded Gurls Talk. Gurls Talk aims to destigmatise mental health conversations while fostering a supportive community, that gives all girls a voice.

Adwoa’s work with Gurls Talk is expansive, having already held events in cities across the globe and reached millions more online.

Through her film work, advocacy and unparalleled career in fashion, Adwoa has appeared on a wide variety of global stages, from the Women in the World Summit, to WE Day and Google Zeitgeist, and spoken alongside the likes of Salma Hayek, Idris Elba, Oprah Winfrey, Hillary Clinton and HRH Meghan Markle.

Adwoa has featured in a vast array of esteemed international publications including Time Magazine, American, Italian, Spanish, German, and Mexican Vogue, W, i-D, Dazed, and ELLE, and featured in the advertising campaigns of many brands from Calvin Klein and Rimowa to Burberry and Christian Dior.

From the archives: Jo Malone London launches new Lost In Wonder collection today.

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