Liverpool businesswoman bounces back from redundancy to sell her own skincare product in Harvey Nichols

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Ashley Wady

Ashley Wady, who has a decade’s worth of experience in the beauty business, has launched a revolutionary new skincare product that has already garnered attention from Skinforia, which is hosted by Harvey Nichols and Harvey Nichols Marketplace and an NYC-based beauty store – Flying Solo – on Broadway.

Ashley, from Allerton, has worked for some of the biggest beauty brands across the globe including L’Oréal, pharmaceutical company GSK and Aestheticare, and during the pandemic, after being made redundant, used her time and knowledge to create her very own product – BOSSFACE.

Formulated in a multi award-winning, UK-based laboratory, BOSSFACE is a revolutionary medigrade 15% Hyaluronic acid in a lightweight water-based gel that is suitable for all skin types, tones and concerns and increases the skin’s hydration and creates a younger, fresher appearance.

Having only launched the product on 16th November, Ashley, 35, has been overwhelmed with the response and can’t believe that she’s landed Flying Solo and Skinforia by Harvey Nichols as a stockist.

She said: “When I was made redundant during the first lockdown, I was devastated but I decided to channel my experience and knowledge into launching my own product and I never could’ve imagined that within two weeks BOSSFACE would be available to purchase from Skinforia hosted by Harvey Nichols and HN Marketplace. I’ve also just been confirmed as a resident skincare specialist at BeyondMedispa located in Harvey Nichols’ Knightsbridge store where I’ll be visiting every month from January 2021 to deliver advanced skin procedures and specialist treatments.

“Adding Flying Solo to the mix – a NYC Broadway stockist which has three different stores in New York – it’s like a dream come true! I’ve been working in the beauty and pharmaceuticals industry for ten years and all of my knowledge has been poured into this product and I can’t wait for more people to try it and fall in love with it as much as I have.”

BOSSFACE is a cosmeceutical – a cross between a cosmetic and pharmaceutical product as it has the necessary ingredients and molecules to actually penetrate the skin and make a difference.

Ashley added: “In just two weeks, those using BOSSFACE will notice 40% decrease in depth of wrinkles and 96% increased hydration and in eight weeks 55% improvement in skin firmness and elasticity. It’s a powerhouse for anti-aging and hydrating the skin and what’s even better is that it’s also safe during pregnancy!”

For more information on BOSSFACE or how to become a stockist, please visit

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