DEMAND FOR NEW HAIR AND BEAUTY TREATMENTS FOR WOMEN IN THE ARAB COMMUNITY HAS SOARED ACCORDING TO NOURISH FOUNDER GRACE MCGINNIS.

Following the biggest Arab Arts Festival the city has ever seen, which took place earlier this summer, one of His & Hers’ favourite hideaways, Nourish, has seen a rise in the number of customers from the Arab community coming to explore their individuality, who can thanks to Nourish’s strict privacy policy.

Grace McGinnis founder of Nourish said: “Women in the Arab community can’t always have their hair or makeup done in normal circumstances and here at Nourish we can offer them a secluded and strictly female-only space where they can get relax and unwind without any worry.”

As a result of this surge in popularity, a new hairdresser and makeup artist have been brought on board.

Grace and the team have gradually seen a steady rise in the number of Arabic women working and being educated in the city, from places such as Saudi Arabia, Dubai and Kuwait.

Grace said: “There are certain countries where our customers are from where there are very strict laws and we can help them here at Nourish to stay private and out of contact with men if needed.

“But with other countries and influences coming in that are a little more westernised, we can also answer their calls for pastel or bright hair, more outlandish make-up and certainly short hair trends that we are seeing at the moment.”

Nourish offers a series of yoga and Pilates classes throughout the week, from first thing in the morning sunrise to last thing in the day. The times can centre around the Muslim prayer calendar so that women can exercise and abide by their faith at the same time.

Grace McGinnis added: “It’s a really important time to make sure we are inclusive and respectful of the Arab community and we are proud to be supporting multiculturalism in the city.”

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