REDKEN AND THE CHAPEL REVEAL REVOLUTIONARY HAIR COLOURING TECHNIQUE

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A REVOLUTIONARY HAIR COLOURING TECHNIQUE CALLED ‘SPONGING’ HAS JUST BEEN LAUNCHED BY REDKEN AND ONE OF THE UK’S LEADING LUXURY HAIR SALONS, THE CHAPEL.


 

One of The Chapel’s expert hair stylists pioneered an innovative hair colouring technique in October at a world-renowned salon convention.  Symon May used a sponge to apply colour in a new and unconventional way, thus creating an artistic and captivating effect.

This ground-breaking process, which offers a unique way to blend colours, was inspired by Symon’s own children who used sponges to blend colours in their paintings.

The sponge technique was demonstrated on stage by Redken and The Chapel’s team, using real-life models and a step by step process to make it salon-friendly. Symon recommends using a star shaped sponge to apply the colour, in order to create a unique and blended look.

Gary Russell, Artistic Director at The Chapel said: “At The Chapel, we want to encourage people to be creative and have fun with their hair. You shouldn’t worry about going too far or standing out from the crowd. Our mantra is: do you want to follow trends, or do you want to be the trend?”

The Chapel is constantly seeking to break boundaries when it comes to hair colour. Their research has shown that over 50% of UK women are unhappy with their hair colouring results, and over 5.40 million have stopped going to the salon to get their hair coloured altogether.

www.thechapel.co.uk

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