ROX launches boutique in Liverpool with Hublot and football-themed VIP party

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ROX boutique

Earlier this month, luxury UK jewellery brand ROX officially launched at Liverpool ONE with a glittering party in association with Hublot. ROX Managing Director Kyron Keogh and CEO, Grant Mitchell were joined by Liverpool Football Club and Swiss International Xherdan Shaqiri and Omar Choudhary, Hublot UK Brand Director, to officially cut the ribbon, marking the opening of ROX’s seventh store in the UK.

ROX boutique

Also in attendance were: Coleen Rooney, Liverpool Footballer Melissa Lawley, Grammy nominated DJ Camel Phat, sports presenter Geoff Shreeves and fashion influencers Tara Maynard and Ellie Caffrey. 

Xherdan, an official Hublot Ambassador was on hand throughout the evening to meet fans and also took part in a lively Q&A with Sky Sports pundit Geoff Shreeves. Guests also enjoyed an interactive Hublot football pop-up, a sparking Moët & Chandon champagne reception and were entertained by up and coming Scottish music sensation Joesef.

ROX was delighted to bolster its partnership with Hublot by announcing the luxury Swiss watchmaker as its exclusive watch partner in Liverpool.

Hublot has long established links with football and it was the first luxury brand to commit itself to the beautiful game back in 2006.  Hublot was the proud Official Timekeeper of the 2018 FIFA World Cup in Russia and is the Official Watch for UEFA Champions League and UEFA Europa League.  It’s has also built up a strong family of football ambassadors, from different generations, including Pelé, Kylian Mbappe and, of course, Xherdan Shaqiri.  

Commenting on the official opening, Kyron Keogh, Managing Director of ROX – Diamonds & Thrills said: “We have been working on our Liverpool store launch for well over a year now and couldn’t think of a more fitting way to officially mark our launch in Liverpool than by teaming up with our friends at Hublot to host a football themed party to put us on the map in the city.  We were delighted to welcome Xherdan to the store and hear more about his exciting career and relationship with Hublot. This week’s launch party was the perfect way to energise our team and get ready for three of the busiest weeks in the retail calendar. Liverpool we have arrived!”

Omar Choudhary, Hublot UK Brand Director, added: “Hublot is proud to open its 3rd store with ROX. We have worked with them for many years now and look forward to creating exciting brand events in the city and bringing to life our full Hublot experience in this beautiful shop. As a city steeped in footballing history we are delighted to now have a presence in Liverpool alongside ROX.” 

The 1,600 sq ft store, located at Peter’s Lane in Liverpool ONE, one of Europe’s most exciting leading retail and leisure destinations. At the store shoppers will find ROX own range of diamond jewellery, silver and luxury goods and luxury timepieces by Hublot.

In line with the brand’s ethos of Diamonds & Thrills, the new luxury boutique effortlessly combines high specification fixtures and finishes and a chic, contemporary layout to create an inspirational shopping environment for its clients. 


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