THIS WEEK, HIS & HERS TAKES A CLOSER LOOK AT SEASPRAY, A BRAND WHICH SPECIALISES IN OFFERING PERFECTLY CUT SWIMWEAR FOR TALL WOMEN.
While there is a considerable amount of variety in the world of fashion, there are a few areas that are still catching up, even in 2018.
Most designers concentrate on a handful of factors to give their collections variety. Think colour schemes and palettes that are new and exciting and patterns that people haven’t seen before. Alternatively, they’ll offer exciting combinations of motifs, like a blend of floral and man-made designs.
However, one area that is lacking is choice in sizing. There are plenty of designers who offer plus size items of swimwear. This is one of the fastest growing areas of the clothing sector. However, most designers make products for curvier women. Few make swimsuits cut for taller women.
It is not only that women are generally not as tall as men. They also have less of a range in their height that makes very tall women difficult for designers. They are very much a minority, and there aren’t many designers that want to take the risk of a niche product.
Seaspray decided to dedicate their range to that niche. They add those extra two inches (2in = 5cm) so that women who are model tall don’t need to shop around for a great swimsuit.
His & Hers loves: Seaspray’s Calyposo Crossover Swimsuit (pictured above). Price: £78.
Not only do they add this feature, but they take care of everything else as well. Occupying a niche is one thing but giving your customers everything in it is another. Seaspray knows that tall women want beautiful fashion too. They make some gorgeous designs, control swimsuits, plus size fits and more. Every element that you might want is available in their line-up, with no generic designs. Also, they are also very affordable, especially for a niche brand.
We’re very proud to bring you this feature in association with Seaspray. For related features, please pay a visit to our fashion page.