Following the launch of its ‘Gift Like You Get Them’ campaign, Boots will open the doors to its Christmas sleep pop-up on 3rd December in Liverpool. The ‘What To Buy The Person Who Lies Awake Dreaming Of Sleep’ ‘Bootique’ is a one-of-a-kind pop-up, full of exciting products and experiences – open for just one week (from 3rd – 9th December).
With a third of the population reportedly suffering from insomnia, the chances are you know someone who can’t fall asleep, stay asleep, or wake up. So, Boots is inviting you to walk into a world of sleep, a duo of domes with an infinite night sky, filled with gift ideas for the troubled sleeper in your life.
Relax into a cloud, put on some headphones and discover how to make restless nights a thing of the past with recordings from sleep experts as well as podcasts from Fearne Cotton and Madeline Shaw.
Located outside the Liverpool ONE, the Dreaming of Sleep Bootique will appear in the city after a research survey revealed only 54% of Liverpool residents get enough sleep.
The first 50 people through the door will receive a free goody bag with products from brands including Luminova, Tisserand and Fearne Cotton. Visitors can also attend a Q&A with wellness expert and coach Madeline Shaw on 3rd December between 12-2pm.
Boots is launching hundreds of ‘Bootique’ gift edits, curated around different personalities and interests, so that you can find the right gift for the very different people in your life. They will appear in Boots stores, as well as online and on social media channels. For those who miss the pop-up, the product curation will be available to customers nationwide in over 350 Boots stores and online in the run-up to Christmas.
‘The What To Buy The Person Who Lies Awake Dreaming Of Sleep’ Bootique will run from 3rd – 9th December, located at Liverpool ONE, Thomas Street Way, Liverpool, L1 8JQ (Opposite to Hilton Liverpool ONE City Centre)