Virgin Holidays expands into Liverpool with new flagship V-Room store

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Virgin Holidays Liverpool

Virgin Holidays is opening a brand new, v-room store in Liverpool, where customers will be able to receive a holiday experience with a difference that begins at the time of booking – not just when their plane departs. The new flagship store, located in Liverpool ONE, includes innovative design features such as a green living wall, lounge-style seating, a prosecco bar, allowing customers to sip a glass of fizz as they peruse their holiday options, along with a dedicated kid’s area, to keep younger travellers entertained.

An immersive experience is at the heart of the Virgin Holidays’ v-room store concept, with brand new features for Liverpool, including a hidden cinema – a disguised in-store experience, which offers customers a flavour of the Virgin brand and plenty of enriching content to be enjoyed with popcorn. The store will also have a new ‘Pod’ containing an immersive light and sound experience and a lucky red vending machine with lots of treats and surprises for guests to choose from.

What’s more, customers will also have the chance to experience the Upper and Premium Economy seats that they can expect to find on Virgin Atlantic flights, giving them a feel for the high life, whilst their feet are still on the ground.

The Liverpool store will employ a team of twelve people, perfectly placed to help plan first class travel itineraries for customers. 

Rach Wilton, Head of Retail at Virgin Holidays commented: “We’re delighted that we can bring the very latest in our retail offering and our unique holiday store concept to the shoppers of Liverpool. We know holidays are evolving and our customers want more than the traditional travel one-stop-shop.

“We aim to always create a truly immersive experience for our customers, which begins right at the time of booking. We want our customers to get into the holiday spirit from the very moment they set foot in our stores, so they are already imagining themselves turning off their work emails, exploring a new, exciting destination or watching the world go by from a sun lounger on a Caribbean beach.

“Our brand new store is designed to help inspire customers by bringing the sights, sounds and tastes of their holiday right here to Merseyside. Customers are also guaranteed expert advice from our fantastic local team who will ensure they find them that dream holiday, giving our customers a perfect holiday experience, with memories to match.”

Sophia Wallace, Store Manager, added: “Whether it’s a beach holiday in Barbados, a cultural adventure in Havana, throwing-the-dice in Las Vegas or the family holiday of a lifetime in Orlando – we’ve got a fabulous collection of long-holiday deals for shoppers.

“The store concept is relaxed and informal so we really do encourage Liverpool shoppers to pop by and have a chat over a glass of fizz, or a soft drink. The team and I can’t wait to create some perfect holiday packages for our customers.”


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