His & Hers checks out Liverpool’s new Morphe store

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One of our June highlights was joining a host of North West beauty journalists and bloggers (including friend of the magazine, Stephi LaReine, whose colourful style turned heads even in such an eye-catching setting) to find out about the city’s new Morphe store.

Morphe store 1
Hearing about Morphe’s Pride Live In Colour collection, for which 100% of net proceeds will be donated to the Trevor foundation. These colourful sets have been flying off the shelves!

What we loved at first look at the store: If you’re a make-up artist, or a make-up lover, Morphe is almost certainly already on your radar, but unless you’re lucky enough to live near a store, you probably haven’t had the chance to browse the hundreds of brushes they stock ‘in the flesh.’ Their range of brushes is truly impressive and the price point is so affordable that you won’t feel so bad about occasionally losing eye make-up brushes (His & Hers has no idea where they go to, although we assume it’s the same place as hair bands!)

Morphe store 2
Making the most of the excellent in-store colour matching service

You’ll also find a really wide selection of make-up palettes and products in store. His & Hers requested a colour match for a foundation and concealer, and we were thoroughly impressed by the colour matching service, and the quality of the products. We left the store with a £9 Fluidity Full Coverage Concealer, feeling that we’d experienced a fantastic level of customer service, and the kind of next level colour matching that leaves you looking well rested and glowy. This is perfect for those days when you need a lunch-break pick-me-up and a little hands on advice from a make-up pro, but don’t want to break the budget. Give us a retail experience this indulgent, but with products which feel like a bargain, and we’re happy customers!

Morphe store 3
Those sell-out Pride sets everyone’s been trying to get their hands on

We also like the brand’s commitment to their chosen charity, donating 100% of net proceeds from their Pride brushes and palettes to the Trevor Foundation. Not only are these lovely looking products – you also feel that by purchasing one you’re making a small difference, and we do like make-up that looks good and does good.

You’ll also find Morphe fam brands such as Jeffree Star Cosmetics and influencer collaborations such as the best-selling Jaclyn Hill Eyeshadow Palette and James Charles Artistry Palette.

Overall, if you love make-up, we’d highly recommend paying a visit to Liverpool ONE’s new Morphe Store. It’s (fairly) cheap, (very) cheerful and yet feels really luxurious, and they give back with their charity collaborations. Guilt-free shopping, here we come!

Website: https://uk.morphe.com/

You may also enjoy: Why we can’t get enough of Beauty Pie.

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